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mom's the word

Listen In on McDonald's First Ever Listening Tour

Posted by Shirley Brady on August 16, 2011 10:00 AM

McDonald's USA President Jan Fields has kicked off the brand's first ever "listening tour," at the BlogHer conference in San Diego.

The Hillary Clinton-style move to engage parents (particularly moms — ideally, those who blog with vast Twitter and Facebook networks) was promised as part of its new nutrition commitment that was announced on July 25th. That's when the company announced its menu overhaul a "series of town hall style meetings (that) will connect us directly with parents and nutrition experts for important dialogue about how McDonald’s can continue to play a role in children’s well being."

McDonald's executives also talked up its new Family Arches online community, signing up members of the private community at a boot at the conference. Above, listen to Fields field questions — and, well, listen.


Lila United States says:

Somehow no critical questions seemed to have made it into this video...curious. I suppose none of the bloggers who were invited had anything negative to say about McDonald's and this poor excuse for a health initiative?

August 19, 2011 04:21 PM #

Food Lies United States says:

Of course they didn't because they got free food. Wink Some of them probably even get money for promoting McDonald's on their blogs.

August 21, 2011 01:06 PM #

shannon United States says:

I commend MacDonalds for revamping their menu for healthier portion controled items but I believe some parents are trying to avoid the fight. Meaning it is a fast food chains place or position to encourage or instill the correct food choices in children. A trip to the drive thru should a infrequent reward for makingand enjoying healthier eating and snacking choices.

August 20, 2011 09:30 AM #

Food Lies United States says:

I don't commend McDonald's for anything. Their food is unhealthy and trying to pass off any of it as healthy is a huge joke. Maybe people shouldn't be giving in to their children instead. That meeting looks like they got free food, asked soft questions and then gave them kudos afterwards. For what? For making nasty food? It's all pathetic.

August 20, 2011 04:41 PM #

Miguel Marcos United States says:

Parents: Cook at home.

McDonald's is a for-profit enterprise. Healthy eating is a side business, making money  and pleasing stock holdes is their main responsibility, as it should be.

So, again, parents: Cook at home, cook healthy, cook freah, cook variety. McDonald's should no be a fundamental part of your children's nutritional education. Take responsibility.

August 21, 2011 10:09 AM #

Miguel Marcos United States says:

Apologies for all the typos, it's iPad-typing to blame + lack of reviewing before posting.

August 21, 2011 10:55 AM #

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