mom's the word
Posted by Shirley Brady on August 16, 2011 10:00 AM
McDonald's USA President Jan Fields has kicked off the brand's first ever "listening tour," at the BlogHer conference in San Diego.
The Hillary Clinton-style move to engage parents (particularly moms — ideally, those who blog with vast Twitter and Facebook networks) was promised as part of its new nutrition commitment that was announced on July 25th. That's when the company announced its menu overhaul a "series of town hall style meetings (that) will connect us directly with parents and nutrition experts for important dialogue about how McDonald’s can continue to play a role in children’s well being."
McDonald's executives also talked up its new Family Arches online community, signing up members of the private community at a boot at the conference. Above, listen to Fields field questions — and, well, listen.