Skechers Pursues Youths With Branded Electronics

When you think of Skechers, what's the first thing that comes to mind? Perhaps you think of funky shoes or perhaps that the Kardashian family somehow works its way into every bit of American culture.

The footwear brand just announced that it has a deal with consumer-electronics manufacturer Sakar to create a Skechers-inspired electronics and accessories line, according to PSFK. It will feature Skechers’ characters and logo on its products, so you’ll only have to wait until the first quarter of 2012 till you can find the faces of Kewl Breeze, Elastika, and Z-Strap on MP3 players, ear buds, speakers, and digital cameras, among other items.

“Kids today have a 24-7 connection to their electronics, and the digital items they carry make as much a lifestyle statement as their footwear,” commented Michael Greenberg, president of Skechers, in a press release. “Thanks to our extensive television advertising and marketing, kids around the world truly love the Skechers characters. By leveraging that with Sakar’s extensive experience working with major brands like Crayola and Kodak, we expect these products to be among our strongest licensed offerings.”