Posted by Abe Sauer on September 2, 2011 05:00 PM
Labor Day weekend is box office zombie land. As America collectively spends three days eating and drinking its way into a stupor, Hollywood dumps on theaters the fare for which it cannot otherwise find an appropriate release. Yes, that means horror movies.
Horror in space! Horror underwater! With product placement brought to you by the holiday-appropriate Colt 45.
Shark Night 3D is just like the hit The Help, except, instead of being set in Mississippi the film is set in nearby Louisiana, and instead of being a warmhearted tale about human connections between whites and blacks during one of America's most turbulent eras, it's about whites and blacks being eaten by sharks in turbulent waters. The major difference? The latter is in 3D.
Also continuing the trend from The Help and other 2011 movies focused on the early 1960s is The Debt. Like X-Men: First Class, The Debt features hot '60s fashions and Nazis.
Then there is Apollo 18, a horror movie in space which, aside from NASA, leaves little space for product placement.
Speaking of NASA and just how embarrassingly far the space program has fallen, the space agency's liaison for multimedia saw fit to, you know, point out that, despite appearances, the film is "not a documentary."
Finally, the one film that will certainly provide a little product placement is A Good Old Fashioned Orgy.
Rule number one about having an orgy? Never run out of Colt 45. Rule number 2? Never forget rule number one.
Finally, on the subject of booze product placement, there's the new trailer for a movie titled The Heineken Kidnapping. Not out until October, the Dutch film tells the tale of the 1983 kidnapping of the beer brand namesake Alfred Heineken. The one thing it seems to lack? Heineken.