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Lady Gaga's Gift to Fans: The LittleMonsters.com Social Network

Posted by Shirley Brady on September 6, 2011 04:21 PM

Back in June we noted that Lady Gaga had bought a 20% stake in The Backplane, joining Google chairman Eric Schmidt in supporting the nascent developer of social networking tools for groups ranging from "Girl Scout troops to celebrity fanclubs."

Naturally, Gaga's legions of fans (known as Little Monsters) would be the first to get their own social network powered by The Backplane — called, of course, LittleMonsters.com (which is now accepting pre-launch registrations).

It's getting closer to launch, with The Backplane last week tweeting a photo of the performer meeting with Backplane staffers (and posting it on Facebook), showing the site's logo in the background — the universal "paws up" monster claw used by her legions of fans.

Back in April, her Facebook page also gave a hint of what the site would contain:

According to Bloomberg Businessweek, The Backplane has pitched reps for Justin Bieber, Eminem and the NFL, but Gaga and her fan community remains its "most important" client.

In other Gaga news, her upcoming Harper's Bazaar cover was released today — the September issue, and the magazine's first B&W cover in 20 years — along with MTV's 9/11 PSA


denise lee yohn United States says:

how timely!  i just published a piece outlining five brand-building tips from lady gaga and #5 was all about creating a community -- this latest development demonstrates her commitment to hers -- see http://ow.ly/6mul8 -- denise lee yohn

September 6, 2011 05:31 PM #

S. Brady (brandchannel) United States says:

Great piece, Denise -- thanks for sharing!

September 7, 2011 01:48 PM #

Hotel booking system United States says:

Thanks for the gift lady gaga....

September 7, 2011 05:07 AM #

Sir says:

Lady Gaga is a repulsive woman and one of the most obvious marketing stunts ever. She is sooo fake

September 7, 2011 07:14 AM #

Ebony Pricess United States says:

Get with the program @Sir! Lady Gaga is a marketing ‘genius’ and no one can deny that.  Almost anyone clamoring for customer/fan attention is seeking her out.  She is the Madonna of this generation.  She is an excellent example of customer service – she gives her fans what they want!

This is America after her all, you can tune her out, so if you don’t like her, please don’t watch!

September 7, 2011 03:34 PM #

Duane Bonadurer United States says:

Angry Birds is rapidly turning into one of the most addicting and one of the most played videogame on the planet. No matter if you are on your lunch break, only relaxing at home or anyplace, doing anything, simply take out your cell phone or tablet, plug in your console or switch on your desktop and you're guaranteed hours of fun with this straightforward and incredibly enjoyable videogame.

September 10, 2011 10:59 PM #

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