Old Spice Introduces Post-Old Spice Guy Sea Captain

Posted by Shirley Brady on September 7, 2011 11:03 PM

Old Spice is trying a variety of spokesmen in the wake of Old Spice Guy Isaiah Mustafa's face-off (then sign-off, though the character's still tweeting) with Fabio this summer. Here, the sea captain for its Swagger line, described as: "Here's a video about a man who smells better than normal and a wife that wants to kiss his lips more than normal. Nothing is normal." The tagline: "Smell better than yourself." (h/t Mashable)

More about: Old Spice, P&G, W+K, Advertising, Campaigns, Mascots, Old Spice Guy, Isaiah Mustafa, Fabio

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Comments

Bob says:

I didn't think anyone could make a worse commercial than the plastic Burger King (thankfully discontinued)....but you have achieved it! A plastic squid on the shoulder....does Old Spice smell like fish??? It couldn't have been made a real advertising agency...was it some P&G executives son or daughter that wrought this atrocity? Sailing has powerful, positive, fresh, clean and manly connotations...that would support Old Spice....not make a joke of it.

September 8, 2011 09:14 AM #

guillaume says:

This TVC is not really my cup of tea, Isaiah Mustafa is just peerless. Trying to repromote again and again with the same concept but not the same talent make the product a bit meaningless.

September 9, 2011 05:19 AM #

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