Posted by Michael Waltzer on September 8, 2011 04:24 PM
With the spring/summer 2012 Mercedes-Benz Fashion Week shows getting rolling in New York, here's a viral video that's timely and trending on YouTube.
To promote the grand opening of Westfield Stratford, a behemoth of a retail shopping center in London, The Viral Factory created this promo to showcase "100 years of East London style in 100 seconds."
The video delivers just that - decades of fashion in a zippy 100 seconds that's a delight to watch. Check out the photos below for stills of each decade's fashion.
And just how big is the new retail center? A whopping 1.9 million square feet. The Royal Mail even gave it its own post code, E20, that it shares with the London 2012 Olympic Park. It contains around 300 shops, 70 restaurants and bars, a cinema, and a casino. The only thing it's missing are apartment rentals. It opens on September 13th with an exclusive performance by X Factor (UK) judge Nicole Scherzinger.