Posted by Abe Sauer on September 9, 2011 12:14 PM
Amsterdam's Lotte Yoga School has received a Lotte comments on its latest campaign.
Advertisers looking to incorporate history's most reprehensible leaders into their spots isn't anything new. As we've noted, the use of Mao, Stalin and Hitler has become so commonplace as to be remarkable only for its unremarkableness.
Hello then to the Lotte Yoga School, which has enlisted Iranian President Mahmoud Ahmadinejad as a poster boy because, as the copy suggests, he's adept at twisting his reasoning into knots (and could use a whole Lotte help getting unknotted, presumably).
Added commendation for the campaign's additional use of Geert Wilders, the notorious Dutch racist who is not really recognizable outside Europe — and, if we're all lucky, will remain so. Read more about the school's big idea to feature "stressed world figures" on its website.