Posted by Mark J. Miller on September 9, 2011 04:02 PM
Whether you are looking for or trying to avoid pornographic material on the Internet, the .xxx domain name that’ll kick off publicly next year will certainly help you travel whichever path you’ve chosen.
But before ICM Registry, the company in charge of the domain launch, opens up its doors for any Dick and Jane to register whatever website URL names he or she can dream up, it is asking for companies to pre-register names or apply to block registry of their brands, according to the Washington Post.
The domain name registrar even took out full-page ads in the Los Angeles Times and Financial Times this week to promote the launch of .xxx.
That process begins today, Sept. 9, and ends Oct. 28. Currently, if you are somebody who wants to block a .xxx site being created with your own site’s name attached (brandchannel.xxx, anyone?), you can pay the fee to have that blocked.
According to ICM's press release, “ICM Registry is also sensitive to non-industry brand owners who do not want their trademarks associated with adult content. Our unique Sunrise period offers an exclusive window for trademark owners’ outside of the sponsored community to apply to opt-out of the registry, enabling businesses to be proactive in avoiding brand conflicts.”
However, the Post points out, a month from now marks the beginning of the “land rush” portion of the process, which allows anyone to come in and buy up whatever domain names they want ... except for a few choice words that ICM is saving to auction off.
The folks at Merriam-Webster’s have never felt so saucy.