Posted by Shirley Brady on September 16, 2011 01:43 PM
Coca-Cola today unveiled The Great Happyfication on Facebook and Twitter, a six and a half minute film that continues its award-winning Happiness Project.
The animated short was commissioned for its 125th anniversary. Its goal: to reinforce its brand positioning of happiness ("have a Coke and a smile") and music, with the eye-catching piece bringing its audio branding (and signature audiomark) to live.
"We wanted to make the happiest 6 and a half minutes in film," says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola, in a press release. "We also wanted to get the world singing the Coca-Cola 5 notes." Think it lives up to the creative brief?