brand news

Brand News: Disney Roars, Netflix Launches Qwikster, Coke Resizes

Posted by Dale Buss on September 19, 2011 09:01 AM

In the News

Disney sees Lion King 3-D dominate weekend box office.

Netflix separates movie-streaming and DVD-delivery services, renames DVD biz Qwikster; CEO says he "messed up."

AT&T and Coca-Cola set out to reinvent web audience measurement as Coke varies its bottle sizes.

Alfa Romeo delays U.S. return, spooking Fiat dealers who are counting on selling the brand.

Airbus raises forecast for aircraft demand.

AP launches mobile version of Sunday newspaper FSIs.

Blackstone teams up with Prestige Brands on GlaxoSmithKline unit bid.

Bob Evans and Cracker Barrel push new value menus.

Cigna kicks off health-insurance marketing campaign aimed at individuals.

Coca-Cola teams with Nationals baseball team to fight obesity, 

Facebook to offer path to non-social media.

Ford and Chrysler come up to bat with the UAW after union and General Motors strike a deal that reportedly includes $5,000 "signing bonus" and increase in wages for entry-level workers.

Google girds for a grilling on Capitol Hill.

Mad Men and Modern Family dominate Emmys as Alec Baldwin withdraws from a skit that deleted joke about Rupert Murdoch.

Harley-Davidson faces entry barrier in China.

Heinz updates the traditional ketchup packet.

Microsoft hits snag in Japan with Kinect.

P&G leverages brand leadership to deal with private label competition.

Prada profit rises on Asian demand.

Quiznos expands unit growth in convenience stores.

Samsung counter-sues Apple in Australia.

Tyco to split into three companies.

UBS raises loss tally to $2.3 billion from rogue trader.

& daily deals business shakes out in US.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia