Viral Video Watch: Kentucky for Kentucky's Super Bowl Drive

Posted by Michael Waltzer on September 19, 2011 05:29 PM

What do fried chicken, the song Happy Birthday, George Clooney, and Johnny Depp have in common? Count them as some of Kentucky's greatest cultural influences of all time, along with bourbon, Muhammad Ali, and the Kentucky Derby. They even claim to be the birthplace of the high five. So why embrace all of this now?

Because, according to Kentucky, "We know this, but the world needs to know too." With the help of the American public and probably mostly Kentuckians, Kentucky for Kentucky is going to crowd-fund (via Kickstarter), produce, and air the "most epically kick ass Super Bowl 2012 commercial" for the Commonwealth of Kentucky.

It will cost about $5 million dollars, and will only be funded if at least $3,500,000 is pledged by Monday Nov 7, 9:44am EST. With just 48 days left, the site has 373 backers, and has reached a total of $50,244 so far. There are different levels of pledging, and prizes to match:

AMOUNT PLEDGED	NUMBER OF BACKERS	PRIZE
$1	45	A big Kentucky high five and Kentucky pride
$10	71	Kentucky for Kentucky bumper sticker
$25	60	"A sweet ass packet of Kentucky Bluegrass Seeds" plus prizes above
$50	89	A "Kick ass Kentuckian" t-shirt plus prizes above
$100	51	They will make you a "Kick Ass Kentuckian" on their Facebook page plus prizes above
$500	4	A Kentucky for Kentucky Colonel string tie, and a tubing adventure on the Elkorn Creek. Plus prizes above
$1,000	4	Kentucky for Kentucky engraved mint julep cup, plus prizes above
$5,000	0	A Kentucky dinner and pre-screening of the commercial before it airs plus prizes above
$10,000	2	A role in the commercial plus prizes above
"BIG MONEY SPONSORSHIPS" Starting at $250,000	??	Millions of dollars worth of product placement, press, buzz, Kentucky love, and the opportunity to be a part of some epicness