Toyota's Michael Showalter for Yaris Tagline: 'It's a Car'

In other comedian/car brand hook-up news comes word of Toyota's deadpan new campaign for the Yaris, featuring comedian Michael Showalter (of Wet Hot American Summer quasi-fame) in eight spots.

The campaign is described on the Yaris Facebook page as "It's a car! Using only the most standardly standards, the standard features that come standard on the Yaris make it the car-iest car in its class (of cars). Go ahead! Take a gander and bask in its utilitarian extravagance!"

He touts a different "feature" in each spot, from the wheels on up, on a microsite (toyota.com/itsacar) that also features a multiplayer game optimized for Google Chrome. Check them out below.