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Rebecca Black Helps Telstra Launch 4G in Australia

Posted by Shirley Brady on September 27, 2011 12:57 PM

Telstra celebrated the launch of 4G LTE services in Australia (the country's first taste of 4G, with Optus and Vodafone to follow next year) with a campaign called "The Fun Has Just Begun."

The communications giant brought some fun to Sydney's central business district. The public was treated to musical pop-up events including free performances by Friday phenom Rebecca Black in her first big endorsement deal.

Other free performances included a mariachi band and breakdancers around the Sydney CBD, while a flash mob removed their colored t-shirts in unison to reflect Telstra's bright new look. Watch more of the launch event marketing below.

And here's a customer testimonial from Sydney-based producer Warwick Boulter about how 4G will help his video business:

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