Gucci Museum Opens, Honoring 90 Years of 'Style, Art and Aplomb'

Gucci opens its first museum, located in Florence, Italy, celebrate the brand's 90th birthday. Admission is 6 Euros, half of which goes to a fund to help the City of Florence.

It's located in the Piazza della Signoria, with each floor representing a different part of the brand's heritage. As Gucci PR tweeted, it's better known as Palazzo Vecchi, "the seat of the Medici family, who ruled Florence with style, art and aplomb."

Read IHT's Suzy Menkes's account of the opening party, which featured a surprise performer in Blondie's Debby Harry, and take a virtual tour of the museum here and on Gucci's Facebook page.

The luxury label also just showed its spring 2012 collection at Milan Fashion Week, which you can check out below.