Lady Gaga Conquering the Courtroom

Whether you like her or loathe her, one thing is clear: Lady Gaga knows her way around self-promotion, brand building, and protecting your image. And it’s not good news when someone else is trying to use your name.

So Gaga's representatives filed a lawsuit Monday in Manhattan Supreme Court against a Nevada company, Excite Worldwide LLC, that’s attempting to trademark “Lady Gaga By Design” to stick on a line of cosmetics and jewelry, according to the Associated Press.

“Defendants are aware that their applications will never be granted in the absence of plaintiffs’ consent, which defendants have been told will never be given,” the suit says, the New York Post reports.

The Post notes that Gaga’s own application for a trademark has been delayed due to the confusion. Gaga wants to block Excite from using her name on any products as well as for the company to turn over “unspecified money damages,” the Post reports.

Talk about a Bad Romance.