It's On: EA vs. EA Logo Dispute

Posted by Mark J. Miller on October 6, 2011 10:06 AM

Want to “enhance nerve function and improve balance and flexibility”? Florida-based Energy Armor’s wristbands, which contain “negative ions infused with harvested volcanic ash” could be just the thing for you.

However, you may have to wait for your wristband for a bit. Because it has as an EA logo on it that the folks over at big-bucks video-game maker Electronic Arts think looks a little too much like their own logo.

And so Electronic Arts has filed suit against Energy Armor, according to the Gamasutra blog.

Part of the problem, the complaint points out, is that “Energy Armor advertises its health and fitness products by associating them with sports and professional athletes, ‘which is similar to how Electronic Arts advertises and markets its EA Sports products.’”

Both Electronic Arts and Energy Armor have PGA-related goods, which could lead to confusion in the marketplace, the video-game maker purports, Gamasutra reports.

Electronic Arts has asked for the company to stop using the EA logo but never received an answer, according to Gamasutra. So now the company wants Energy Armor to destroy all products with the logo on it and fork over any money made by using the logo, among other things.


Tim Beard Germany says:

Who cares about a logo? Would the fact that a company is knowingly conning their marks, sorry customers, out of their money be of more interest? I have never come across this particular brand, but just mix the words power / energy / balance / etc., put it on a two dollar band and combine it with some parlour tricks to "demonstrate it's power" and you seem to be able to make a huge profit. This kind of thing can't be done without knowing exactly what you're doing.

Here's how the scam works: http://skepticbros.com/placebo-bands/

October 7, 2011 03:15 AM #

Sir says:

This is a terrible and obvious copy Frown

October 7, 2011 09:37 AM #

Fran K. United States says:

Really? Electronic Arts thinks customers will be confused in the marketplace when confronting the two logos? Although I am all for protecting intellectual property and marks, this seems a bit far-fetched. What consumer is going to confuse a video game with a bracelet? I'm pretty sure there's a significant difference in pricing on the commodities, not to mention a complete absence of product similarity. Weak argument from Electronic Arts... though a great publicity stunt bringing lots of attention to both companies.

October 7, 2011 09:41 AM #

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