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Viral Video Watch: Rihanna for Armani Short Film Debuts

Posted by Michael Waltzer on October 7, 2011 05:01 PM

Trending on YouTube, and probably in the minds of most guys, is the newest short film by Armani. The unlisted video (teased on Twitter, Facebook and the just relaunched Armani.com) features Rihanna in a parked car in a garage, film noir style, changing her clothes into stylish Armani jeans and underwear.

Rihanna and Armani (let's just call them Rihannarmani already) teamed up with photographer Steven Klein and the director behind some of Madonna's biggest videos, Johan Renck, for the shoot, which was filmed in a garage in New York. The reason for the video? Rihanna is the new face of Armani Jeans and Emporio Armani Underwear.

"Rihanna is a great artist. Her personality, charisma and energy made it a pleasure to work with her. She perfectly embodies the contemporary and youthful spirit of Emporio Armani Underwear and Armani Jeans," says the designer. Never one to be shy, Rihanna explained where her confidence comes from on the Armani website, "I just feel sexy. My body is comfortable, and it’s not unhealthy, so I’m going to rock with it."

Endorsements have been a busy sideline for the Jamaican songbird: she's the global ambassador for Nivea in this, its 100th year, and has also shot campaigns for Gucci and UNICEF (which sparked a lawsuit earlier this year), Cover GirlCoca Vita in addition to flogging her own perfume.


guillaume France says:

In my point of view, the scenario is meaningless, and the creativity is less rich than we could expect from a brand as Armani.
I think the brand didn't put any effort on this thinking maybe that Rihanna will anyway make it work and will be enough for filling out the content.

October 10, 2011 11:14 AM #

Alicia Trinidad and Tobago says:

Just a point of clarification, Rihanna is from Barbados, not Jamaica.

October 10, 2011 12:30 PM #

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