response mechanism

Ben & Jerry's Mooved by Occupy Wall Street Protests

Posted by Shirley Brady on October 10, 2011 02:33 PM

Ben & Jerry's appears to be the first brand to publicly side with the Occupy Wall Street protests. The Unilever-owned, socially pro-active ice cream-maker's homepage shows a message of solidarity that states, in part:

"We know that words are relatively easy but we wanted to act quickly to demonstrate our support. As a board and as a company we have actively been involved with these issues for years but your efforts have put them out front in a way we have not been able to do. We have provided support to citizens’ efforts to rein in corporate money in politics, we pay a livable wage to our employees, we directly support family farms and we are working to source fairly traded ingredients for all our products. But we realize that Occupy Wall Street is calling for systemic change. We support this call to action and are honored to join you in this call to take back our nation and democracy."

Read the full statement below. Know of any other brands showing their support? Post a comment below.

Ben & Jerry's explained the move on their Tumblr:

We want to take a moment to express our admiration to all of you who have initiated the non-violent Occupy Wall Street Movement. As a company we have actively been involved with these issues for years but your efforts have put them out front in a way we have not been able to do. We are honored to join you in this call to take back our nation and democracy.

Comments

SPENCER France says:

0% credibility. The Occupy movement has just been victim of an hostile takeover by Unilever.

October 11, 2011 02:54 AM #

rick United States says:

Ben and Jerrys will not occupy my freezer anymore

October 16, 2011 11:10 AM #

Comments are closed

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