Posted by Shirley Brady on October 11, 2011 04:02 PM
As Adweek notes, Stella Artois has been fetishizing its nine-step 'perfect pour' for many years, but it's only now merging the mythical methodology with its camp, 1960's-inspired campaigns. Below, check out the brand's more serious takes on the ritual, starting with its new mobile app.
More about: Stella Artois, AB InBev, Alcohol, Apps, Campaigns
Global Marketing & PR ManagerNew York
Senior Consultant, Brand StrategyLondon
Senior Account ManagerToronto
Associate Consultant, Verbal IdentityNew York
Freelance Trademark AnalystNew York
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech