Posted by Shirley Brady on October 11, 2011 04:02 PM
As Adweek notes, Stella Artois has been fetishizing its nine-step 'perfect pour' for many years, but it's only now merging the mythical methodology with its camp, 1960's-inspired campaigns. Below, check out the brand's more serious takes on the ritual, starting with its new mobile app.
More about: Stella Artois, AB InBev, Alcohol, Apps, Campaigns
Architecture Project DirectorInterbrand Design Forum, Dayton
Resource & Financial CoordinatorInterbrand New York
Consultant, Verbal IdentityInterbrand San Francisco
Consultant, Strategy & AnalyticsInterbrand Toronto
Associate Creative DirectorInterbrand Cincinnati
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, World Cup
Tips? Ideas? Contact:firstname.lastname@example.org