brand essence

Stella Artois Sexes Up the Perfect Pour

Posted by Shirley Brady on October 11, 2011 04:02 PM

As Adweek notes, Stella Artois has been fetishizing its nine-step 'perfect pour' for many years, but it's only now merging the mythical methodology with its camp, 1960's-inspired campaigns. Below, check out the brand's more serious takes on the ritual, starting with its new mobile app.

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