Posted by Sheila Shayon on October 12, 2011 11:02 AM
Zeus, the Greek father of Gods and men has not one, but two limited edition Scion Release Series in his garage, apparently: the Hot Lava xB RS 9.0 and the Blizzard Pearl xD RS 4.0.
The self-described "god of awesome" is back by popular demand following his previous performance with the limited edition Scion tC Release Series 7.0 in June. In the two weeks following that appearance, the campaign garnered a thunderous 13.5 million impressions.
"We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives," said Ron Lim, creative director ATTIK, which created the campaign. "While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how and where the magic happens."
The TV campaign is running on Adult Swim, CBS Sports, Current, Comedy Central, FX, FUEL TV, G4, IFC, and MTV networks. Radio, print, online and outdoor placements target young men and Scion’s YouTube, and Facebook fans will be the first to see behind the scenes content and receive exclusive offers.