Learn more about Sustainable Brands 2015 San Diego

ad watch

Video: Check Out Microsoft's First Global Multi-Product Holiday Campaign

Posted by Shirley Brady on October 18, 2011 12:36 PM

Microsoft this week rolled out its first multi-product global holiday ad campaign. The commercials, running in 35 countries through January, integrate an array of Microsoft branded products — Windows, Windows Phone, Kinect for Xbox and Office — targeted at families.

The 30-second TV spot above (which debuted during Sunday Night Football) is called "Epic Share." It features a dad playing Dance Central 2 on an Xbox 360 with Kinect as his teasing kids capture his "tech-no" dance moves on a Windows Phone, before using Windows editing software to share the footage.

The second holiday spot — "Dog.PPT," below — features a boy giving a PowerPoint presentation to his skeptical parents on why the family needs a dog, which inspires his father to try his own presentation.

"We have a wide portfolio of brands. I think bringing them together for this campaign differentiates us," Paul Davies, Microsoft’s UK director of marketing communications, told Brand Republic (which estimates the campaign's price tag at £5.5m. 

He added that the campaign's objective (tagline: It's a great time to be a family") is to show how the #3 Best Global Brand's "family of products are interconnected."

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia