social media watch

Take This Lollipop Spooks Facebook Users

Posted by Sheila Shayon on October 18, 2011 02:57 PM

Just when you thought you had your online privacy settings all figured out, along comes Take This Lollipop.

Give this Facebook app permission to connect to your profile and up comes a video of a jittery, sweaty man sitting at a computer in a dark room scratching around on a Facebook user profile… on your Facebook user profile, to be exact.

Take This Lollipop dares users to take a lick/click — and ick. Even if it's intended as a cyber spook house, and a bit of harmless Halloween fun, it's also serving as a privacy PSA of sorts and a warning to Facebook users, giving Lollipop-lickers the jitters.

As for who's behind it, credit Jason Zada, a TV, digital and music director, who tweeted, “Wanna see something scary? My new Facebook Connect Experience." Zada’s previous work includes digital campaigns such as the “Elf Yourself” holiday app for Office Max, and commercials for and Ray-Ban. Playing the cyber creep: actor Bill Oberst Jr.

Zada's latest Facebook Connect effort reminds Adweek's Tim Nudd of a weird German campaign that customized a Facebook stalker movie starring you. It also recalls Intel's Museum of Me interactive digital experience... and Toyota's "Your Other You" initiative, a stalking-based campaign that resulted in the automaker being sued.

When the Take This Lollipop 'experience' ends, there’s a timer and a message that one of your friends is next. But worry not: the fine print on the website promises that the app won't store your personal information or post anything without permission. (Watch one user's reaction below and let us know what you think.)

Update: Oberst was kind enough to reach out to us and share his thoughts on the campaign: "The video is going viral and having my name associated with it is a pleasure. It is so clever that it actually creeped me out a bit when I let "the creepy guy" peruse my own Facebook profile!"


Bill Oberst Jr. United States says:

Such a pleasure to be creeping out thousands of Facebook users across the globe - an actor's dream Smile And a pleasure to be mentioned on as well. My brand may be a tad disturbing but a brand it is, and I love reading about the business of branding. Thanks!  

Bill Oberst Jr., Los Angeles

October 18, 2011 03:45 PM #

S. Brady (Brandchannel) United States says:

Bill, thanks for taking time to comment! Glad to count you as a BC fan, too. Smile

October 18, 2011 05:42 PM #

a person United States says:

This is really creepy.i did it and it creeped me out more,so i  had to look it up.oviusly it's all fake,but still creepy.idc if it's all to scare u into seeing wat u have should b private and b careful wat u post,or if it's is just all for halloween,it scared the hell out of me!

October 18, 2011 09:44 PM #

lyecdevf United States says:

All you failbook users are all idots to be using it.  You transmit so much data to failbook and for what?  As if there are no other social networks out there.  I just do not get it.  I have never bothered to use failbook and I am always on the net but I take advantage of other means like e-mails, IRC, forums,...

October 19, 2011 08:45 AM #

Zofiam Israel says:

I found it very disappointing...Was hoping it would be a full feature game with psychological thriller elements in it to keep me busy for a couple of days, but nope... Frown  Image you needing to deal with the guy who just stalked you and now is threatening to take your Face Book friend's accounts one by one and you having to find out how to stop him before he hacks them...He would post things on your friends wall on your behalf and send you little messages about who is next and what not...That would be FUN!!! -I know, privacy issues and overly stiff Face Book users would never allow a game like this, but I can still dream on... Smile  @Bill Oberst Jr. if you ever create something like this, let me know ;)

October 19, 2011 11:59 AM #

Bill Oberst Jr. United States says:

@Zofiam - I think your idea for an interactive Facebook stalker game is superb. I wish someone would develop it. I'd play! Brilliant concept. I personally have no expectation of privacy on any social network; I just assume that anything I post or send will be accessible to someone; so I'd use an ap like that. To integrate the cell would be the next step (the game "stalker" could send you texts.) Too much for some, I'm sure, but you and I and perhaps a few thousand others would love it.

October 19, 2011 12:25 PM #

Zofiam Israel says:

@Bill Oberst Jr. > I love the mobile integration idea! It would be the perfect complement to a web-based app like this. At the moment, I am in the middle of developing a complete different sort of website & app, but will bookmark this page to get back in touch with you in case the opportunity arises within a relevant time frame. CHEERS! & WELL DONE!!!

October 21, 2011 05:02 AM #

Cherry Walker United States says:

This almost sent me into a major panic attack...I thought I might have just allowed myself to be totally hacked!  
The guy who developed this is a genius and I'm glad he's one of the good guys!  
Wish you could do something like this for my little bitty network marketing biz!  Only not so scary!

October 19, 2011 05:09 PM #

projektanci United States says:

I will right away grab your rss feed as I can not in finding your e-mail subscription link or e-newsletter service. Do you've any? Please let me realize in order that I may just subscribe. Thanks.

October 20, 2011 11:22 AM #

Jude Watson Canada says:

I am showing this to my granddaughter when she's old enough to warn her about the creeps who are out there!

October 20, 2011 11:20 PM #

Garth W United Kingdom says:

A Scottish comedian Limmy did something like this (Last year? The year before?)  It showed him sitting with his back to the computer screen pleasuring himself while on the screen it went through all your facebook pictures. Every so often he would turn around and grin and make faces as if he was about to finish. VERY disturbing when family pictures came up, but at the same time, totally hilarious.

October 25, 2011 06:40 AM #

Garth W United Kingdom says:

Found it... FOR ADULTS ONLY!
And probably not even legal in the US,

October 25, 2011 06:43 AM #

S.R. Shayon says:

In case you missed this one (mentioned in this post) from a few months back:

October 25, 2011 10:58 AM #

Comments are closed

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