brand inspiration
Posted by Sheila Shayon on October 19, 2011 12:30 PM
“When was the last time you heard something incredible?” is the question underlying submissions to ASUS and Intel’s “In Search of Incredible” campaign.
Grammy-winning musician Jason Mraz has partnered with ASUS and Intel for the global initiative celebrating the launch of the ASUS N Series notebook.
According to its website, photographer Don McCullin, video director Andy Morahan, and film director Asif Kapadia are creating a series of webisodes as Mraz travels the world in search of incredible stories, featured on InSearchOfIncredible.com as well the campaign's YouTube channel.
Entrants have until Oct. 26 to submit their incredible story, and the best submission from each of 16 countries will win an ASUS N Series laptop. The grand prize winner, meanwhile, will see their story become a short film shot by a professional film crew and exhibited at the 2012 Sundance Film Festival.
Submitted as written descriptions in 200 words or less, stories must include one of the following:
- A video up to two minutes or less in length
- A graphic storyboard less than 20MB in file size
- An audio file less than two minutes or less in length
Mraz’s latest single, The World As I See It, is the theme song of the "In Search of Incredible" campaign and is available on iTunes via his website.
The ASUS new N Series features an audio system engineered by ASUS SonicMaster Technology and co-developed with Bang & Olufsen ICEpower.
"Its best-in-class sound and sharp picture quality have never been available before on a notebook and we believe the notebook will take users' audio and video experiences to new heights," said Silvia Yu, Global Marketing Director at ASUS.
More about: Co-Branding, ASUS, Intel, SonicMaster Technology, Bang & Olufsen, Jason Mraz, Technology, Digital, Laptops, Notebooks, Contests