Readers participating in the Consumerist blog’s second annual Worst Ad in America Awards have crowned Luvs “Poop! There It Is” as the 2011 winner, (above) taking 32% of the 115,000 votes and beating an AT&T spot at 23.98%, in which a wife berates her husband for signing the family up for unlimited texting. Check that out, plus this year's other Consumerist 'winners,' below.
A second AT&T commercial, for the Infuse 4G featuring a screaming response to a spider, finished in fourth place with 14.32% of the vote:
...which trailed a Summer's Eve ad at 17.5% that reduces female power (and history) to "The V":
...and Geico’s "Smartphones for Dumb Things" spot:
“Most Grating Performance by a Human Being,” went to AT&T’s Flash Mob Dancer with 32.45%:
“Group That Ought To Go Their Separate Ways” went to Esurance's annoying coworkers, winning 32.41% of the vote:
“Trend That Needs To Stop Being A Trend” was a close race, barely 2% separating the top three. First place, at 29.24%, went to Klondike:
In second place, with 28.91%, Ford's "Drive One" "real people, fake press conferences" —
And third, any and all Old Spice Guy rip-offs, though we'd make an exception for this one:
The “Most Irritating Animated Actor” was the CarFax Car Fox, at 32.52%:
... and in second place, the Aflac ducks's "major medical" pigeon buddy, at 29.42%.
“Worst Abuse Of An Existing Song” went to Swiffer's over-use of Heart's "What About Love," with 42.56% of the vote:
“Original Jingle That Should Be Junked”: Arby's "Good Mood Food" jingle garnered 45.8% of the votes:
“Celebrity Who Could Probably Use A New Manager” The tag team of Hulk Hogan and Troy Aikman for Rent-A-Center:
And drum roll please: “ The Creepiest Commercial Of The Year” went to the Pos-T-Vac Vacuum Therapy System, an FDA-approved Medical Grade device to help treat and overcome Erectile Dysfunction (aka a penis pump):
Consumerist senior editor Chris Morran says it has been an ongoing struggle to get agencies involved in the effort.
“The first year, I researched and comment-called every involved agency I could find. None would provide an official quote, though I did get yelled at for 90 minutes by a publicist from a top 5 agency who accused me of unfairly targeting their clients.”
For a full list of the also-rans, click here.