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Karl Lagerfeld to Expand Brand in 2012 With Masstige and Prestige Lines

Posted by Shirley Brady on October 24, 2011 05:46 PM

The creative director for Chanel and Fendi is taking his solo act to the Web.

With backing by Apax Partners, Karl Lagerfeld is launching "Karl," described as a "rock chic" diffusion line (priced at $85 to $400, reports AFP) as an online-only collection. The fashion e-tailer net-a-porter will sell the line exclusively starting January 25th before it goes on sale in February at KarlLagerfeld.com.

Lagerfeld, who dipped his well-shod foot into the masstige business with affordable streetwear collections for H&M (a collaboration that didn't end well) and Macy's, also has a second signature collection in the works.

According to Reuters, "Lagerfeld, 78, is also planning to launch in autumn 2012 a more upmarket label called "Karl Lagerfeld Paris", [to be] sold in multi-brand and department stores, with items priced between 300 and 2,000 euros."

He's more bankable than ever, Reuters adds: "Today, the Karl Lagerfeld brand generates more than 100 million euros ($139 million) through various licensing and co-branding deals."

Lagerfeld, who recently told CNN's Alino Cho that his real surname is Labelfeld, also collaborated with Diet Coke — his favorite beverage — in a high-profile partnership, as he discussed below.

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October 25, 2011 12:13 AM #

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