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Tattooed Tokidoki Barbie Doll Raises Parents' Ire

Posted by Mark J. Miller on October 24, 2011 02:32 PM

She’s got pink hair, high heels, leopard-skin leggings, a heart-and-crossbones logo on her shirt, tattoos, and goes by the name of Barbie.

She's also the centerpiece of the Tokidoki x Mattel collaboration, which this month releasedlimited edition of the iconic doll that is probably the funkiest version yet in her 52-year history. Called Tokidoki Barbie, it sells for $50 and is an homage to Tokidoki, the Italian-based, Japanese-inspired brand, and also features a related collection of women's clothing and accessories. 

At $50 a pop, Barbie’s latest makeover is aimed at Barbie and Tokidoki collectors more than kids, but it's already got some parents' knickers in a twist, according to the UK's Daily Mail.

One commenter on the Ms. Twixt website, which is designed for the parents of tween girls to share and virtually shake their heads, wrote, “Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!”

Another said, “I think it is horrible and sends the wrong message to young people,” the Mail notes. “In no way should a tattoo be honored.”

To be fair, there were parents with tattoos who were offended by everyone getting so annoyed. And there were parents who just thought it was OK for Barbie to be more realistic, contemporary — and fashionable, as this and other Barbie Style collaborations are promoting.

Over the decades, the most consistent complaint about Barbie is her unrealistic body shape that would fit into the category of anorexia if her relative measurements were put on a grown woman. And this isn’t the first time Barbie has gotten into trouble for tattoo art.

The Mail points out that 1999’s Butterfly Art Barbie was pulled from the shelves when enough parents complained. And a decade later marked the introduction of Totally Stylin' Tattoos Barbie, which had removable sticker tattoos. This time, Mattel didn’t pull the doll off the shelves when people complained.

One thing that probably didn’t excite parents this time around, also, is that the fanged cactus-coated pet that accompanies Barbie, in collectible vinyl figure style, is named Bastardino.

Tempest in a teacup? Weigh in below.


Peter United States says:

such a touchy subject! i think betty ford talked about this right?

too funny hahaha

October 24, 2011 04:13 PM #

tanya United States says:

i just wanted to say that i am heavly tattooed and i have never done drugs or drank a day in my life so that people assume that if you have tattoos that your a "bad person" is messed up and most of the people saying these things are more of a bad person then i will ever be...whats next are they going to say everyone that has tattoos should be on there own island so people without tattoos dont have to see them? come on people get a life its a barbie and if i had a daughter i would buy this for her in a heartbeat.

October 24, 2011 04:16 PM #

Becky United States says:

So soldiers who get their childrens named tattooed on their hearts are " wrong wrong wrong" ?? these hen -clucking parents need to pull  their heads outta their butts while they sit back and think" hey would i buy a $50 dollar doll for my kids to PLAY with?" its a collector's item.. people collect them in the box..never opening them.. not  drag it through the barbie doll house waiting for lil brother johnny to find it and shave it bald.

October 24, 2011 06:45 PM #

Ashleigh Canada says:

Big Deal, it's a "collector’s doll" I would buy one for myself and I’m an adult.

Wouldn't this teach self expression and to be an individual? Instead of being a "carbon copy" stuck up and materialitic woman?
Barbie has had a million other careers why not a tattoo artist?

October 24, 2011 08:22 PM #

Helmi Uponen United States says:

If you have a problem with it, don't buy one for your kids!  It's a no brainer.

October 24, 2011 09:03 PM #

michelle hartnett Canada says:

I would have to say that tattooing has or is fast becoming the "carbon copy" of the younger "materialist" generations. So this barbie fits in just right!

October 24, 2011 10:00 PM #

Bria United States says:

The one difference between people with tattoos and people without tattoos is that you will never catch someone with tattoos complaining about people without them.

October 24, 2011 11:14 PM #

Sue United States says:

First of all, are all those complaining moms going to tell me they have never put a temporary tattoo on their children?!? This is a collector Barbie for $50 which will rarely be in the hands of children anyway. It's a gorgeous doll and that's all that matters. I used to work for Barbie so I know exactly what goes into the thinking behind it all.

October 25, 2011 02:49 AM #

Syd. United States says:

My biggest beef with parents who complain about things like this, is whether or not the company is true to it's word when they say this is aimed at collectors, or if their real target market is children, it is OK to say no to your child. Don't want kids playing with tattoo barbie? Don't buy tattoo barbie. Just like whatever the reality is of flavored cigarettes, it's still ok to teach your kids not to smoke. Eventually you can't shelter them any more and you hope they made the right choice, but you can't police everything in the world because you don't agree. I don't think that if my mother had not allowed me to buy barbies with colored hair when i was a child that it would have swayed me not to die my hair as a teenager. Who knows. Point being, you can control, to an extent, what comes into your child's world. Talk to them about how you feel about life, and the things they're exposed to, tell them why tattoos aren't trendy or why they're bad, or whatever, and then, when they're 18, they get to make up their mind. The goal is that you have prepared them well enough by then, that they make choices that won't ruin their lives. Not that you continue to tell them what to do forever.

October 25, 2011 10:33 PM #

KDG Germany says:

These moms that are complaining about the doll sound like they are being lazy as parents, and pushing other people to help raise their kids.  Like it has been stated, "it is OK to say no to your child."  Either way I think this is a good way to help show our kids what is out their in the world.  If we shelter them too much then we do not help them.  Mattel has just given another tool to teach our kids if people stop and think about things a bit (no matter if their sales targets are kids or collectors).  Well they have given half a teaching tool.  The rest is on the parent to search for.  So when a child comes wanting a tattoo we can use the doll to say how nice it may look, but then do a google search to show the side affects.  Either way if you just tell a child no with out showing hard facts as to why you are saying "no" then they will just want it even more.  I mean you can't through a sheep to the wolves and expect the wolves not to eat it just cause you say no.

October 28, 2011 01:13 AM #

JadeRules United States says:

I LOVE it.  I don't love the green spiky thing she has on the end of her leash, though.  But other than that, it's a neat doll.

October 28, 2011 05:57 AM #

Mary United States says:

For all the bad talk about tattoo barbie I find it funny that you can't find them any where, they are all sold out and this is only oct. Tell me where to buy one and I would buy both my grand-daughters one!

October 28, 2011 08:51 AM #

Leland Patriss United States says:

The articles are extremely appropriately written.as well as the design of the website it blends nicely with content material.

October 31, 2011 06:42 PM #

Comments are closed

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