2014 Brandcameo Product Placement Awards

brand revival

Rock Band: Back From the Grave and Ready to Party

Posted by Mark J. Miller on October 27, 2011 12:03 PM

Since Activision announced its decided to stop making the Guitar Hero video game back in February and laid off hundreds of workers, did you think the fake-guitar video-game industry is dying?

After all, according to Wired, sales of Guitar Hero declined from 1.5 million just for the first month of Guitar Hero III back in 2007, to 86,000 for Guitar Hero: Warriors of Rock for the entire year of 2010. Plus, licensing popular tunes costs a major chunk of change as well.

Those kinds of numbers led to Rock Band creator Harmonix being sold earlier this year by the now defunct MTV Games of Viacom to return to its roots as an independent studio.

But now, rocking on, Rock Band III will be reissued for folks who didn’t get it the first time around and need a Rock Band fix for the holidays, but the bigger news is that a new version will come out in 2012 and it will be “fundamentally reinterpreted,” according to an interview company execs gave to GiantBomb.com.

“In the longer term, looking into next year, we’re actually considering a fairly fundamental creative reinterpretation of what the Rock Band business is,” Harmonix CEO Alex Rigopoulos told the website. “We’re committed to the franchise, but I think that when we do things with it in the future, it’s going to be a pretty dramatic departure from what we’ve done before.”

Harmonix CTO Eran Egozy further explained to the site, “All I'll say for now is that it isn’t what you think. You might assume we’re going to add saxophone or something along those lines, but no, the kind of direction we’re planning on taking ‘Rock Band’, the kind of innovation we have in mind, is taking it in a different direction — one that’s more suitable to the kind of environment we’re in, what people are doing now, what they’re interested in playing now, versus, say, 2007.″

Intriguing, no? Whatever they do, rock on, dudes.

Comments

Steve Jones Canada says:

I applaud Activision for dropping "Guitar Hero" before it got to the point where we completely lost interest. Dropping the game while there was still a reasonable amount of interest keeps the door open to reviving it down the road, just like McDonalds has expertly done with the McRib.

October 27, 2011 02:49 PM #

Comments are closed

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