Learn more about Sustainable Brands 2015 San Diego

sporting brands

Sale of New Marlins Gear Awaits New Logo Announcement

Posted by Mark J. Miller on November 4, 2011 05:00 PM

On Nov. 11th, the world can say goodbye to the Florida Marlins. But don’t worry, baseball fans, moments later you can say hello to the Miami Marlins.

And then the team would like you to pass along your credit card number. In a brand shift, the baseball team will change its name to Miami Marlins and is now ready to sell freshly branded shirts, hats, and every other piece of gear you could possibly want.

Baseball teams aren’t known for holding back on what they’ll slap their logo on. Need a Boston Red Sox outdoor stepping stone? A Cincinnati Reds “Halloween Trick-or-Treat Ghostie Candy Bucket”? A toaster that puts the Philadelphia Phillies logo right on the bread?

Well, maybe all of that won’t be available right away to Miami Marlins fans, but you can bet it will happen soon enough. MLB.com reports that the team will host an invitation-only “red-carpet coming out party on Nov. 11” that will feature “a fashion show of players modeling the new uniforms” as well as a performance by the Miami-born rapper Pitbull.

While the party is invitation only, MLB.com says “everyone is welcome to start buying hats, jerseys and other gear outside the ballpark after the show.” Of course they are.

The uniforms aren’t the only thing that will be new on April 4th, when next year’s Major League Baseball season opens up with a game between the Marlins in a brand new stadium against the World Series-winning St. Louis Cardinals.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia