2014 Brandcameo Product Placement Awards

fashion therapy

Coach Brings High Fashion to NYC's High Line

Posted by Mark J. Miller on November 7, 2011 11:55 AM

The city of New York put a heap of effort a few years a back into trying to get a stadium built on its west side over rail yards, but the effort went totally in vain. Now, finally, someone is moving in.

Coach, Inc., the leather-goods manufacturer, will be lugging its handbags and accessories just a few blocks from its current global headquarters to the new place when it is finally constructed, according to Bloomberg. Building is scheduled to get underway in the middle of next year.

Coach will fill the bottom 600,000 square feet of the 1.7 million square feet in the 51-story building and sit at the north end of The High Line, NYC's uber-cool elevated greenway constructed over a former freight train line in 2009.

The Related Companies, the developer of what's being called the Hudson Yards, will take the whole 26-acre train yard and turn it “into a high-rise office and apartment district,” Bloomberg reports.

“At this time of the year next year, this site will be bustling with thousands of jobs and sophisticated construction activity,” Related founder Stephen Ross said, Bloomberg reports.

The city will extend the No. 7 subway line to reach the Yards, which are just south of the Jacob Javits Convention Center.

“The city is part of our DNA and its spirit is central to all that we do,” said Lew Frankfort, Chairman and Chief Executive Officer of Coach Inc., according to a press release from the mayor’s office. “We’re delighted to be staying in the area we have called home for more than 50 years and the fact that our global corporate headquarters will be adjacent to the top of the High Line is particularly exciting.”

“The spirit of innovation and excitement at Hudson Yards is palpable, and this spirit is echoed in Lew Frankfort and his team at Coach, Inc.,” Blake Hutcheson, President and CEO, Oxford Properties Group stated. “Coach has world class leadership, tremendous vision, and a formidable brand image, and their choice to anchor the first tower at Hudson Yards for their new world headquarters shows confidence in our plans for this extraordinary development and in the City of New York. Oxford is proud of all our partners in the Hudson Yards development, and especially proud that those partners now include Coach.”

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