branding together
Posted by Shirley Brady on November 15, 2011 10:38 AM
Donatella Versace reportedly nixed a photo shoot with real women as models for her new H&M collection because they didn't fit the Versace brand. Judging by the video for the capsule collection, which goes on sale Nov. 19, she doesn't think much of real models, either, if the tongue-in-chic trailer for the studded, disco-tastic collection is any indication.
The designer, who took over designing the label after her brother Gianni's death, just confirmed that the first Versace couture collection in eight years will take place in Paris, in January. H&M, meanwhile, is eyeing its next big designer collaboration, with Tom Ford's name being floated by fashion insiders. See more of the Versace for H&M collection below, including the New York launch party.