American Apparel apparently isn’t happy enough to just stick with clothing. The manufacturer, wholesaler, and retailer of its own clothing lines has vastly expanded beyond cotton t-shirts. Expanding its make-up line, AA recently introduced nail polish and has now followed it up with its own collection of lip gloss.
With its acting president just quitting, the 22-year-old company is doing what it can these days to boost sales. It reported earlier this month a $7.2 million loss in the third quarter that ended Sept. 30, according to the Los Angeles Times. While that’s not good news, at least it wasn’t the $9.5 million lost in the same quarter in 2010.
Hoping to prove that when the going gets tough women pump up the lip color, AA's lip gloss will come in nine recession-busting colors, Apparel News reports, including the red-hued “Legalize LA” and pink-toned “Pantytime.”
“These are colors for everyone,” said Marsha Brady, the creatively-named creative director for American Apparel, according to Apparel News. “Over the last few months of color trials, employees were eager to see them and try them on, so we got to see how they performed on many different complexions. We’re really happy with how pretty and natural they look on everyone.”
The brand's controversy-seeking CEO and founder Dov Charney is, as you might imagine, pumped about the new line of lip gloss.
“We’re excited about our growing beauty category,” said Charney, according to AN. “It’s been a dream for many of us here to offer a modern, sexy, high-quality cosmetic line with the same manufacturing principles we use for our made-in-USA cotton basics, and we’ve done that here.”
One wonders if they’ll be so happy and excited about a book that the company’s 24-year-old director of marketing Ryan Holiday sold to Portfolio for $500,00. According to Media Bistro’s Galleycat blog, “The book has the tentative title Confessions of a Media Hit Man, and promises to offer ‘an expose of modern news media and a primer on the dark arts and individuals that control it, with detailed and shocking revelations.’”
Guess writing a book has always been a dream of Holiday’s. Or maybe making $500,000 in one fell swoop was his dream. Either way, we suspect he won't have to worry about when Dov's cry.
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