Take the survey!

black friday

Kohl's Promotes Rebecca Black Friday Sale, Macy's Taps Bieber Fever

Posted by Abe Sauer on November 21, 2011 01:45 PM

It was only a matter of time before Rebecca Black's so-bad-it's-classic smash song Friday was repurposed into a "Black Friday" commercial. Bravo, Kohl's.

But it isn't just a "Rebecca Black Friday" this year — look, guys, it's Justin Bieber for Macy's! And we mean "guys."

Yes, it's not just girls and women screaming for this young singer who managed to parlay who YouTube fame into a multimillion-dollar career:

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements