2014 Brandcameo Product Placement Awards

black friday

Kohl's Promotes Rebecca Black Friday Sale, Macy's Taps Bieber Fever

Posted by Abe Sauer on November 21, 2011 01:45 PM

It was only a matter of time before Rebecca Black's so-bad-it's-classic smash song Friday was repurposed into a "Black Friday" commercial. Bravo, Kohl's.

But it isn't just a "Rebecca Black Friday" this year — look, guys, it's Justin Bieber for Macy's! And we mean "guys."

Yes, it's not just girls and women screaming for this young singer who managed to parlay who YouTube fame into a multimillion-dollar career:

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements