Posted by Shirley Brady on November 22, 2011 11:01 AM
Last night in New York, Lady Gaga arrived in a fairytale Chanel dress to open the most ambitious Barney's New York holiday display to date. In addition to providing the inspiration for the retailer's seasonal windows at its Madison Avenue flagship, a pop-up shop in-store (and online) called Gaga's Workshop has been set up throughout an entire floor of the store (a first) to sell items related to Gaga's highly designed persona.
The New York Times took note of the "displays of cookies, books, press-on nails and leather jackets, all housed in cartoonish sculptures by the artist Eli Sudbrack, some of which look like her head. 'There’s all sorts of affordable presents here, and they are guilt-free,' (Gaga) said, sipping tea from a pearl-encrusted cup. (Barneys is selling a version of that cup with a matching saucer for $65.)" Take a closer look below.
The singer, who's also appearing in her first holiday special (airing Thanksgiving night on ABC, she also directed it), is using the retail tie-in to promote a cause that's close to heart. A quarter of the Gaga's Workshop item sales, through Jan. 2, will go to her new Born This Way Foundation, an anti-bullying campaign.
Barneys hopes to raise $1 million for her foundation and at least break even on the cross-promotion with the native New Yorker, who tweeted before arriving at the opening in a Chanel frock "Pinch Me Mom," and whose Lower East Side apartment is currently making headlines.