Forget Old Spice Guy - Meet Old Spice Schlub

Posted by Shirley Brady on November 22, 2011 11:25 AM

In branding's equivalent of the post-Johnny Carson era on TV, P&G's Old Spice brand (and its agency, W+K) keeps grappling with the post-Old Spice Guy/Isaiah Mustafa era. Following its sea captain character in September, here's its latest 'dude' for its U.S. marketing — a schlub who channels his inner hunk with the help of Old Spice body wash.

More about: Old Spice, Advertising, Old Spice Guy, Isaiah Mustafa, Campaigns, W+K, P&G, Mascots

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