Kraft Foods Hopes India Rocks Its World

The world’s economy has been sluggish now for years, and all levels of the supply chain have been patiently waiting for the whole economic machine to begin churning in a consistently positive direction.

Kraft Foods Inc., makers of everything from Cadbury's chocolate to Oreo cookies, Cheese Nips to Tang, has decided to put a good investment toward India and “the Indian consumer's rising spending power as it firms up plans to become one of the top-five food companies in the country in the coming years,” Reuters reports.

"In India, in particular we have witnessed exceptional growth,” Kraft Chairman and CEO Irene Rosenfeld told reporters on Tuesday, according to Reuters. “Year-to-date we are up almost 40 percent in this country.”

The plan, Reuters reports, is to build up its India division's sales of “the biscuits, chocolates, gum and candy categories in India”

Since the revenue from developed countries has slowed, Kraft is investing more in developing markets in general, such as Brazil, Russia, China, and Indonesia, Reuters notes.

The move come as Kraft is preparing to split its business into two so that investors can either put their money into “a snacks business which is growing fast in emerging markets or opt for stable dividends offered by a slower-growing grocery business that includes Oscar Mayer lunch meat and Kraft cheese,” Reuters reports.