Snowboarder Danny Davis is an advocate of a new partnership between Burton Snowboards and Mountain Dew, called Burton's Green Mountain Project.
The focus is on improved sustainability in apparel and outerwear for the 2012 and 2013 product seasons. Sustainable fabrics from recycled plastic bottles are a key ingredient in the Burton line, including a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton.
As noted in a press release, the limited edition Burton x Mountain Dew t-shirts come in three styles: 'Apparatus', 'Flake', and 'Chairway to Heaven.'
The 'Apparatus' features a sketch (inspired by Rube Goldberg, at right) of an imaginary machine that converts plastic bottles into recycled PET pellets 'snowing' down into the shape of Burton's mountain logo.
The 'Flake' features a hand-drawn snowflake with the word 'Burton' in the center, while 'Chairway to Heaven' sports an empty chairlift representing the peace of the mountains and snowboarders’ respect for nature.
Davis, who rides for Burton and Mountain Dew, says of his involvement, “being a part of the Burton and Mountain Dew project is just a cool way to help the environment, and it's good to see both companies working together to reduce and reuse some of their materials."
Jake Burton Carpenter founded Burton Snowboards in 1977, after years of being an avid snurfer since age 14. The first snurfer (snow + surfer) was invented by Michigan engineer, Sherman Poppen in 1965 as a toy for his daughter; two skis fastened together attached to a rope. In 1966, half a million snurfers were sold.
When Carpenter introduced bindings he designed that secured his feet to the board, modern snowboarding was born and Burton boards and boarders helped push the sports’ acceptance at resorts.
Burton’s Green Mountain Project is one more example of PepsiCo’s commitment to ‘Performance with Purpose,’ and mitigating the effects of product impact on the environment through application of conscience sustainability.