social media watch
Posted by Shirley Brady on November 24, 2011 07:30 PM
Google bought airtime during the Detroit Lions/Green Bay Packers Thanksgiving Day game in the U.S. to promote its answer to Facebook, Google+, with this commercial. The tagline: "Google+: Sharing but like real life."
CNET's Chris Matyszczyk finds the spot, at 90 seconds, overly long: "Would it really have been entirely impossible to sum up the gorgeous joys of Google+ in, say, 30 or 40 seconds? Perhaps it would. Perhaps that's why Google+ is reportedly struggling to retain user excitement. Perhaps that's why it's suddenly being advertised during an NFL game with a long, long spot."