black friday

Black Friday Turns Ugly as Shoppers Vie for Extreme Deals

Posted by Shirley Brady on November 25, 2011 12:28 PM

Retailers are seeing bigger crowds at America's malls and stores in the wake of chains like Macy's and Target opening their doors at midnight. Toys R Us and a few other stores that opened on Thanksgiving Day are still overflowing with shoppers, reports AP.

Depending how today's retail rally goes, sales at U.S. brick-and-mortar stores may rise 2.8 percent — compared with 5.2 percent last year — to $465.6 billion this holiday season, according to the National Retail Federation estimates. Online revenue, fueled by Cyber Monday, could advance 15 percent to $37.6 billion, according to ComScore.

Black Friday/Cyber Monday isn't just an American phenom, with Canadian retailers getting into the spirit, and brands like Apple offering worldwide sales today. The down side: reports of violence in at least five states, primarily at Walmart stores, including two shootings and a pepper-spraying incident.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia