Posted by Shirley Brady on November 27, 2011 09:01 PM
Cyber Monday, the first Monday after American Thanksgiving, is the busiest online shopping day of the year thanks to promotions by brands (such as Verizon, above) touting web-exclusive specials to lure (panicked) holiday shoppers. This year's Cyber Monday tally is expected to reach $1.2 billion in sales, topping last year's $1 billion Cyber Monday take, according to comScore analyst Andrew Lipsman.
As for the just passed Black Friday web sales, comScore reported Sunday that U.S. retail e-commerce spending rose 26% on Nov. 25th compared with the same day last year. The firm reported $816 million in online sales for the day, up from $648 million.
"Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending,” commented comScore chairman, Gian Fulgoni. "With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels."
Another web-only special returning year: in advance of Cyber Monday, U.S. officials have reportedly shut down more than 130 websites selling counterfeit goods by seizing their domain names.