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Disney Universe Crosses the UK With Giant Game Console

Posted by Shirley Brady on November 28, 2011 11:01 AM

To promote the  Disney Universe game for Wii, Playstation 3, Xbox 360 and PCs this holiday season, Disney marketers are grabbing the British public's attention with a different kind of mobile experience: Digital ad vans that are touring the U.K. (from London to Edinburgh) through Christmas. The giant game console lets passersby experience the multiplayer action-adventure game and play to win special Disney Universe merchandise.

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