Lynx Apologizes with Video after "Degrading" Ad Gets the Axe

Unilever has posted a video of model Lucy Pinder apologising for the Lynx internet campaign in the UK that was banned by Britain's Advertising Standards Authority as "degrading to women."

Lynx, known as Axe in other markets, apologized in this video posted Friday on its YouTube channel. The description: "This week we got a fair few complaints about our online Lucy Pinder stuff, and had to pull the lot down. We wanted to apologise and show that we wouldn't make the same mistake again. So we gave Lucy a call, and asked for our stuff back..."

In fact, last week the brand was hit with a double ban "for separate outdoor and internet campaigns after the advertising watchdog upheld complaints that they objectified women and were inappropriately located where they could be seen by children."