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Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."

The company has partnered with (RED) since 2008, and has contributed nearly $10 million to The Global Fund to Fight AIDS, Tuberculosis and Malaria to help those living with HIV and AIDS in Africa.

Other brands promoting (RED) products this World AIDS Day Beats by Dr. Dre, Belvedere vodka, Penfold wines and Bugaboo brands have all created (RED) products and will donate a proportion of sales to funds for The Global Fund.

Last year, (RED) kicked off the ‘The AIDS Free Generation is Due in 2015’ campaign, and this year, they’ve partnered with YouTube to create a dialogue with global influencers about “the progress we’ve made, where we’re falling short, and what it’s going to take to end this disease for good.”

To that end, Presidents Barack Obama, George W. Bush and Bill Clinton, Bono, co-founder of ONE and (RED), and Alicia Keys, co-founder of Keep a Child Alive, will participate from George Washington University and the conversation will be streamed live on YouTube. (Bush and Clinton will participate via satellite). The public is invited to submit questions with the most popular ones (determined by votes) addressed tomorrow on the ONE campaign's YouTube channel.

To top it all off, literally, some of the world’s most iconic landmarks will be once again turn (RED), including: the Empire State Building, New York Stock Exchange, NASDAQ MarketSite Tower in Times Square in New York, City Hall, Ghiradelli Square and the JW Marriott in San Francisco, The Wrigley Building in Chicago and The Hirshhorn Museum in Washington D.C.

Around the world, The London Eye, the Sydney Opera House, the Wrigley Building in Chicago, the CN Tower in Toronto and Table Mountain in Cape Town, and in China, the former Kowloon-Canton Railway Clock Tower & The Hong Kong Academy for Performing Arts, Hong Kong will all shine RED for the day in support.

In another initiative between (RED) and One, the digital (2015)Quilt project aims to raise awareness. The call to action: "Add your voice to (RED) and ONE's digital (2015)QUILT - pictures and pledges from people all over the world who are joining the fight for an AIDS FREE GENERATION by 2015. Join Hugh Jackman, Coldplay, Josh Groban, and Jane Lynch on the (2015)QUILT. The beginning of the #endofAIDS starts with you. Get started at www.2015quilt.com."

A look back at the themes of each World AIDS Day is a powerful record of the trajectory and progress made against a disease that will soon be past history:

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