In 1999, British filmmaker Jeremy Gilley launched Peace One Day, a non-profit organization to promote an annual day of peace and global ceasefire, encouraging nations at war to put down their weapons for just one day — and hopefully inspire them to keep them down. In 2001 the United Nations unanimously adopted Peace Day, making September 21 the day each year that Gilley's dream would take place.
For Peace Day 2012, Gilley's Peace One Day is hoping for not only a global truce, but the biggest reduction in global violence in recorded history. In order to achieve the biggest ever call for peace, the organization needs to brand its day and effort more effectively, and is reaching out to young people for help.
Peace One Day has partnered with D&AD, the UK's Design & Art Direction organization, on a student award inviting creative work to brand Peace Day 2012 and, on a bigger scale, the mission of Peace One Day. It's a creative brief designed to inspire tomorrow's creative superstars, and inspire real change in the world.
Highly respected, and the most prestigious of their kind, the D&AD Student Awards — known as the Baby Pencils — offer upcoming graduates the opportunity to work on real world briefs, and win paid placements in some of the world’s top agencies. This year, creative briefs have been set forth by companies including Spotify, Coutts, Aviva, and Boots to cover specific areas of design and advertising.
Interbrand will be sponsoring the 2012 D&AD Student Awards, and it's sponsoring the design competition for students to brand Peace Day. The challenge is for students to create a behavior changing campaign around Peace One Day. The shortlisted entrants will be eligible to interview for the D&AD Graduate Academy, and for a three-month paid placement at Interbrand with the potential to work in one of their international offices.
Why should you enter the competition? Besides believing in peace and the ability to change the worlds view on peace day, the D&AD Student Awards also provide the largest international platform for the next generation of creative superstars, to which, over 75% of D&AD Student Award winners are in a job or internship within three months.
“At Interbrand, we believe that power to create or to change the world is owned by those individuals who see the world’s problems as opportunities to change things for the better. We believe such aspirations need to be encouraged at the very beginning of a creative career. We are delighted to partner with the D&AD and both recognize and encourage those students who will change the world in the future,” says Interband's Global Chief Creative Officer Andy Payne.
Enter for your chance to change the world. The deadline for submissions is Friday March 9th, 2012. So get moving! And below, watch Jeremy Gilley's TED talk for some inspiration: