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Coca-Cola Freestyle Soon to Rule All Burger King Beverages

Posted by Mark J. Miller on December 8, 2011 01:59 PM

About 120 Burger Kings across the nation currently use the high-tech Coca-Cola Freestyle beverage dispenser system to provide drinks to its customers.

The Miami-based Burger King just announced that it plans to roll Freestyle out into all of its more than 850 locations, according to Nation’s Restaurant News.

Since it was acquired by private investor group 3G Capital Management last year, Burger King has been more adventurous in testing out new menu items. The addition of Freestyle has allowed BK consumers the “option of customized drinks from more than 100 brands using touch-screen technology,” NRN reports.

“The ability to customize your own beverages combined with the quality that Coca-Cola Freestyle delivers to our guests is a perfect addition to our most recent menu offerings,” said Steve Wiborg, president of Burger King Corp.’s North America division.

This will make Burger King the largest franchise to install Coca-Cola's Freestyle fountain drink dispenser across all of its locations. That is, if it beats Five Guys Burgers and Fries to the punch.

The Five Chain chain, with 930 locations, has Freestyle in fewer than 86 locations but has said that it plans to install them everywhere, NRN reports.

On a smaller scale, “the 450-unit Firehouse Subs chain also plans a systemwide rollout of Freestyle machines.” Other chains that are testing Freestyle or using it in some locations include Wendy’s, Taco Mac, Wingstop, and The Counter, according to NRN.

“Some operators have said the high-tech functionality and customizable experience for the consumer has helped drive beverage sales,” the site notes, but there are also longer pour times and lines as people are still learning how to use the machines.


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December 9, 2011 03:21 AM #

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