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sporting brands

Puma Unifies African Art and Soccer

Posted by Mark J. Miller on December 8, 2011 04:01 PM

Soccer in African nations has played a big part in Puma’s global marketing in recent years. That partnership has just taken another huge step forward with the unveiling of 10 new uniforms for 10 different African nations and a new exhibit at London’s Design Museum that showcases the new football kits.

Uniforms in a design museum? Well, they’ve all been designed by a “renowned artist from the Creative Africa Network, a PUMA platform connecting and promoting artists from and in Africa,” according to a company release.

"Puma has been at the forefront of integrating the two disparate worlds of sport and art, and today through a celebration of football, art, color and culture, we have shown to the world how these two spheres can be uniquely combined," said Franz Koch, CEO of PUMA, according to the release. "Puma has a longstanding history with Africa, and this event demonstrates how as a brand we continue to be fully committed to our relationship with the continent."

Puma commissioned 10 artists to design uniforms for the national teams that it works with in Africa – Cameroon, Ghana, Ivory Coast, Algeria, Namibia, Senegal, Togo, Gabon, Burkina Faso and South Africa – that is “inspired from the country's heritage, culture and traditions,” the release states. Find out more below.

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