Take the survey!

brandcameo

At the Movies: A Product Placement Super Team In 'Young Adult'

Posted by Abe Sauer on December 9, 2011 06:05 PM

After weeks of dominance by vampires, the box office is about to be overrun by a cyborg.

Indeed, if ever there was a film version of a lifeless automaton, designed in a lab, with the sole purpose of unstoppable domination, it would be the ensemble New Year's Eve. A sibling to 2010's Valentine's Day--in which we counted nearly 60 brand appearances--New Year's Eve promises to be loaded with brands.

But a much more indie film opening this weekend may have more.

From teeth whitening to DiSaronno "on the rocks," New Year's Eve is as shameless about selling product as its stars are about selling their names. (Really, Robert De Niro?) We will have a full report on all of the product placement in New Year's Eve on Monday. In the meantime, as we have stated numerous times, when the term is making into the film's review, it's a bad sign:

"utterly shameless"

"The bland lead the bland through a sea of New Year's revelers and Times Square product placement"

"Setting most of the film in billboard-choked Times Square provides for extensive product-placement opportunities in ostensibly unobtrusive fashion"

Yet, another film this weekend is looking to possible be a product placement contender.

Diametrically opposed in mood, the cyclical film Young Adult comes from the writer (Diablo Cody) of the film that made Tic Tacs and Sunny Delight core parts of the story (Juno) and from the director (Jason Reitman) whose George Clooney-starring Up in the Air made American Airlines an exclusive partner.  It's a snarky film whose attitude appears to be a hybrid of both of those earlier films and multiplies the product placement.

Interestingly enough, that Victoria's Secret bag clearly marked as such in the film (above) gets scrubbed for the poster, though the stripey bag is recognizable on its own (below). And did we mention Hello Kitty?

Speaking of Victoria's Secret bags, notice anything in the background of this clip from ?

Also opening this weekend is the The Sitter, a R-rated film about babysitting.

The Cold War-era remake of Tinker Tailor Soldier Spy doesn't promise much for brands.

And will anyone even bother looking for product placement in I Melt with You, a film IMBD called "one of the worst movies I have ever seen," "low budget filmmaking at its worst and most entitled" ... and probably NSFW.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements