brand news

In the News: Avon, Weight Watchers, Hyundai & more

Posted by Dale Buss on December 14, 2011 09:02 AM

In the News

Anheuser-Busch InBev tries a tea-lemonade "light alcohol" drink for Michelob.

Ann Taylor woos younger women by featuring stylish students.

Avon replacing Andrea Jung as CEO.

Best Buy finds that deep discounts sacked profits.

Canadian Tire buys house in Toronto just for webisodes.

China plans to impose duties on U.S.-imported cars, ratcheting up trade tiff.

Chrysler picks up sales and financial momentum while parent Fiat treads cautiously.

CNN rehires Christiane Amanpour, who will continue to contribute to ABC News.

Cosi recalibrates strategy to focus on simplicity under new CEO.

Duracell streams free Daughtry concert today on its Facebook page. 

Facebook plans foray into mobile ads; partners with Lifeline, a U.S. suicide prevention organization.

Gain hires comedian Wanda Sykes for "scenthropologist" campaign.

GE braces for 2012 chill in European market.

Google Books settlement not entirely settled.

Hyundai plans to tilt Super Bowl ads toward humor like Volkswagen.

The Iron Lady draws friends, foes to weigh in on Meryl Streep's performance as Margaret Thatcher.

J&J appoints new marketing chief and cites need to guard "reputation."

Jack Daniels gets creative for its holiday Christmas tree.

Microsoft offers free Windows Phones to people who complain about Android on Twitter.

Microsoft co-founder Paul Allen plans world's biggest space plane.

NHL forges a brand-heavy Winter Classic.

OPEC hopes for new oil-output deal.

Olympus woes open debate about delisting from Tokyo exchange.

PayPal launches daily deals.

Saab gets yet another temporary lifeline.

Seattles Seahawk running back showered with Skittles.

Sinopec bid for China Gas marks fork in road for China's business model.

Smart to reveal pickup-truck concept at Detroit auto show.

Tata Motors looks to expand brand in Europe.

The Economist sees return of "lean back" media.

TIME's Person of the Year: The Protester.

U.S. Mint halts production of $1 coins.

Webroot debuts humrous "Sobriety Test" app for holidays.

Weight Watchers taps Charles Barkley as latest celeb endorser.

& FDA warns weight-loss centers on advertising claims.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements