Posted by Shirley Brady on December 16, 2011 10:25 AM
As announced in July, Sainsburys is ending its relationship with Jamie Oliver, with this BBDO-produced 2011 holiday campaign (see more below) its last featuring the British celebrity chef.
The 11-year endorsement deal between the UK supermarket chain and the cheeky chef hasn't been without controversy — including spats over battery hens and a fall-out after he stated “For any chef, supermarkets are like a factory. I buy from specialist growers, organic suppliers and farmers" — but also made a lasting impression on the nation's home cooks, as a spokesman for the grocer told Marketing Week UK.
Click here for Brand Republic's timeline of the 11-year partnership, which produced more than 100 commercials and initiatives such as promoting sustainable fish.
More about: Sainsbury's, Retail, UK, Jamie Oliver, Celebrities, Endorsements, Brand Ambassadors, BBDO
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