Best Global Green Brands 2013

viral marketing

Watch T-Mobile's Home for the Holidays Flash Mob Surprise Chicago Shoppers

Posted by Shirley Brady on December 17, 2011 05:01 PM

They may look like the cast of Bridesmaids, but T-Mobile US picks up on its UK counterpart's "Life is for Sharing" penchant for viral videos and flash mobs in this holiday spot featuring in-the-pink brand face, Canadian model Carly Foulkes.

The video, taped December 1st, was helmed by Hollywood director Alfonso Gomez-Rejon, who oversaw the orchestrated surprise of shoppers at the Woodfield Mall near Chicago with a flash-mob performance of (There’s No Place Like) Home For The Holidays. Watch the making of below.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein