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Absolut Vodka Seeks Absolut Purity in Paris

Posted by Michael Waltzer on December 19, 2011 05:05 PM

No ink, no paint, and 100% cellulose paper. Too little ingredients for a bus ad for a big brand like ABSOLUT, right? Wrong. Those ingredients are what artist Simon Schubert and the brand's marketers feel best represents purity, or, "ABSOLUT Purity".

ABSOLUT Vodka is featuring the poster, above, in an Avenue de l’Opéra bus shelter in Paris. It consists of a single sheet of blank paper using only folds and shadows playing off lighting. That means no ink, no chlorine, and no color. The dramatic poster is meant to portray the multi-sided bottle the brand produced for holiday imbibing and New Year's ringing in, an eye-catching limited edition gift.

See more of the campaign in the video below:

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